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Viacom acquires Sparkler to improve kids streaming service Noggin



Viacom’s Nickelodeon is doubling back on the instructional facets of its own preschooler-focused streaming assistance, Noggin, together with the acquisition of this early childhood learning stage Sparkler. According to Friday, the deal will likely see Sparkler’s technology incorporated into Noggin during the following year, also makes Sparkler‘s co-founder and CEO Kristen Kane the new head of this Noggin streaming support.

Deal terms weren’t disclosed.

Kane based Sparkler after previously working as the founding COO of instructional technology firm Amplify. Prior to this, she served as COO of the New York City Department of Education through the Bloomberg administration, also spent time working in the FCC, in which she directed the development of plans for implementing broadband technology in the education, health care, and energy industries.

Together with Sparkler, the firm was developing another kind of ancient learning platform that quantified a child’s progress so as to provide personalized content and training for parents, together with other tools which enabled parents, teachers or teachers to assist engage the child through learning tasks both on and off-screen.

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As part of its attempts, Sparkler was working with colleges, health care providers and social care providers. Those relationships will persist through a new nonprofit called Sparkler Learning.

Meanwhile, the Sparkler’s core technologies will be incorporated into Noggin, offering a much better skill to customize Noggin’s articles and permit parents to monitor and encourage their child’s progress through”playable content and adventures,” both from the program and in the actual world.

The purchase represents a further growth of Noggin’s educational facets beyond its initial concentrate on providing subscription-based streaming of children’ TV.

Originally established in 2015, the thought was to allow Viacom to capitalize some of its popular kids’ programming — such as Allegra’s Window, Blue’s Room, Franklin and Friends, Gullah Gullah Island, Miss Spider’s Sunny Patch Friends, Oswald, Pocoyo, Robot and Dragon, and The Upside Down Show — by simply utilizing Some of its well-known series — such as Blue’s Clues, Little Bear and Ni Hao, Kai-lan — since the draw.

Over the years because, Noggin enlarged to include Nickelodeon’s current programming, such as PAW Patrol, Peppa Pig, Bubble Guppies, and many others, and additional classics such as Dora the Explorer, Umizoomi and Yo Gabba Gabba! The growth made it a much more well-rounded support.

Now, Noggin features over 1,500 full-length episodes, short-form movies, Spanish-language movies, and music videos.

A couple of years back, Noggin took its first steps into providing more informative content together with the accession of curriculum-based”play together” movies. These brand new, interactive movies requested children to touch, tapor talk to proceed via the storylines.

The concept was founded on the job originated from the Children’s Television Workshop, which discovered that when children engaged by singing or speaking, they kept more of everything they heard. That work had previously contributed to Nickelodeon’s creation of TV shows such as Blue’s Clues and Dora the Explorer, amongst others, which further standardized the custom of interactive television with the show’s characters talk directly to the watching audience and ask the kids questions.

Noggin’s concentrate on its own instructional facets — instead of simply competing as a”Netflix for children” — helped it succeed. The program now frequently ranks highly in the Kids and Family classes on the App Store, also is a Top 10 Children program on the free graphs. It is also the No. 1 grossing program for Music and Video from the Family Category on Google Play. And Nickelodeon states Noggin subscriptions have increased by triple digits from 2017 to 2018.

As a consequence of the deal, Kane will function in the new function of Noggin’s executive vice president, also will oversee the integration of Sparkler’s technology to the program. She’ll also drive Noggin’s plan and following phase of development within an educational digital stage, Nickelodeon states.

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Kane will be located in New York and report to Nickelodeon President Brian Robbins.

“Pairing Sparkler’s capabilities with our curriculum-driven content will fully transform Noggin into a premier interactive learning destination for preschoolers and their families,” said Robbins, in a statement. “Kristen brings extensive experience in the education and technology space, and she will help drive Noggin’s growth with an increased focus on delivering even greater value to our direct-to-consumer service,” he added.

Sparkler’s site has shut down, however, you may read its writings here.

The startup had received a small grant from winning the NewSchools Ignite Early Learning (PreK-2nd Grade) Challenge as part of its accelerator program.


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